The Story of the Chevrolet Bowtie- The Wifes Story

Recognized the world over, the Chevrolet's bowtie symbol has been a recognized trademark of quality in motor transportation since 1913. While its origin is the site of mass speculation, the story that has held the most weight, begins in a Paris hotel room in 1908.

William C. Durant, Chevrolet's founder, visited Paris in 1908 as part of his well known world traveling exploits. On his travels he checked into a French hotel room for the night and saw a wallpaper design that seemed to march off into infinity. Noticing the potential of the wallpaper's design, Durant tore off a piece of it to show his friends back home with the idea it would make a  good nameplate for a car.

The rest is history as they say. That same Chevrolet bowtie is still in use to this day, unchanged.